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Thursday, February 2, 2012

How Mitt Won Florida

According to a recent study of campaign ads in Florida, "of the 3,276 ads Romney’s campaign ran, 99% were attacking another candidate. Meanwhile, all of the 4,969 spots from Restore Our Future (Romney's super PAC) were negative."


It would appear that Mitt won Florida not because the voters voted for him, but because they voted against his opponents (despite serenading old folks homes with apparently the only song Mitt knows, America the Beautiful, which he has quoted the lyrics at every rally he goes to).  Sure, Gingrich did say Spanish is the language of "the ghetto", and that definitively lost him the large Latino vote, but what it really comes down to is money is speech.  If you have more money, your voice is loudest.  How can Romney's opponents put out positive ads for themselves when their budgets only allow them a whisper while Romney's budgets are screaming through a bullhorn?

Romney is running a very negative campaign against his opponents.  Instead of saying this is my solution that will work, he's spending millions of dollars to point out why his opponent's solutions are flawed.  Or how his opponents themselves are flawed.  Is he really that sure of himself?

What's ironic is that the GOP is always tooting the horn of  "tradition", "values", and "morality", and yet this political war is one of the worst I can remember.  If the Republican Party wants to take the white house, they need to stop dividing the party.  The party's goal is not to find the best candidate to put in the white house, it's to get a Republican into the white house.  They don't even care which one.  But in the meantime, Republican's across the nation are growing to hate the potential nominees nearly as much as they hate the current administration in Washington.  So what is inevitably going to happen, is the party will be divided with support for the nominee which could lose them the election.  Apparently they're not all on the same page, because they are fighting very hard to reelect President Obama.

So what about the other candidates that are rarely talked about, Santorum and Paul?  Santorum is hanging on a prayer, and Paul is hanging onto delusion.  

Stay tuned.


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